Client:
Hispanic females, primarily 18-35
Category:
Branding, Packaging
My Role:
Copywriter, Designer
Intro
Teotl Arcana is focused on those curious about the universe’s inner workings and how it reflects and influences them, using tarot reading to obtain answers. The unique twist is that the divination methods and visuals will be inspired by ancient Mesoamerican culture; connecting to a community in Colorado of Mexican heritage, and piquing the interest of a young audience curious about these methods.
Teotl Arcana
Project Process
Being interested in tarot reading myself, I wanted to extend this interest towards an audience that is exploring self-identity and guidance in a world where everything seems uncertain. The exterior of the box had been intentionally designed to have little visual elements with my brandmark while the interior held more, welcoming the viewer into an esoteric world. The items inside the box all relay to the use of tarot reading; cloth, candles, and crystals having properties of cleansing and focusing the reading area for a better result. The booklet manual replicates how standard tarot manuals work, with some necessary changes; standard tarot manuals don't include information about how candles and crystals work, but that was added in due to the nature of this project.
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