Client:
Individuals from low-income backgrounds, medical professionals
Category:
Branding
My Role:
Designer
Intro
The United Nations’ Sustainable Development Goals are a global structure of 17 objectives established to solve vital social, economic, and environmental challenges to be achieved by 2030. While these goals are already recognized by the UN, I was given the task of redesigning UN's Good Health and Well-Being (Goal 3) in a hypothetical scenario, visualizing the goal's purpose as an abstract mark. This project was not only practice for brand making, but how semiotics play into a brand mark creation.
Good Health & Well-Being
Project Process
During this project, it was important to note how Good Health & Well-Being aimed for the betterment of people's health in various categories, which all fell in the need for universal healthcare. An important detail I wanted to reflect in the brandmark for a global audience. The pictorial graphic of the brandmark represents a floral design, seven petals to represent all seven continents with four lines in each petal, signifying the four general groups of the goal’s mission. This design decision was made to represent unity of the goal, and how everyone should be entitled to universal healthcare, regardless of their location and situation.
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